La Publicidad y la colocación de Microcréditos de la Cooperativa de Ahorro y Crédito Indígeta SAC Latacunga Ltda.

Abstract

The credit union SAC Indian Latacunga Ltda., Is an indigenous organization of financial intermediation with social approach, aimed at improving living conditions and meet the needs and expectations of indigenous peoples, peasant and urban marginal province Cotopaxi and country; by providing comprehensive financial innovation and quality products within the Christian principles and values, constantly seeking the comprehensive and equitable development of human talent and a model of efficient administration. This research was conducted in the view that the credit union SAC Indian Latacunga Ltda., Has a reduction of loans in the market segment related to microcredit, and this is due to ignorance on the part of customers of all services and products offered by the credit union SAC Latacunga Ltda.; for this reason it was possible to determine the strategies needed to bring the best solutions that helped the Cooperative to improve your scenario, showing that the study provided very good information to benefit the Cooperative SAC Latacunga Ltda., thus being research fully justified. Also through this investigation it was determined that the credit union Indigenous SAC Latacunga Ltda., Is facing a serious problem, it is related to the decrease of microcredit, generating a market positioning of the totally inadequate company what is causing serious economic losses, the lack of customers, and low commercial development. Based on the above it could raise the necessary changes and adopt appropriate strategies, reaching structuring a design of extensive advertising strategy for Cooperative SAC Latacunga., Through an advertising campaign., The same that helped position the market and in the minds of customers the company name, services and products offered, providing appropriate information, more seductive offers and promotions that caught the attention of current and future customers in the market.