La consolidación de producción de chocolate artesanal, y la rentabilidad de los productores en la parroquia Huachi chico del cantón Ambato durante el periodo 2013.

Abstract

In the present work is submitted on the results of the investigation, the main purpose of responding to problems detected, it is; "Consolidation Artisan Chocolate Production and profitability of producers in the parish Huachi Chico Canton Ambato during the period 2013", misuse of policies to consolidate artisanal chocolate production as an export and cultural significance generating a weak position in the domestic industry with the national and international market. The basic mode of research corresponds to a feasible project supported by field research, complemented by one, explanatory literature of action and applied research. The information collected to investigate the problem was obtained from individuals linked to the activity of chocolate companies in Huachi Chico them to contribute to the development of the sector since until now not handle making decisions based on effective and efficient economic signals, with this ideal proposition matches reality identifies the consolidation of the domestic industry to strengthen the position of artisanal chocolate industry in the minds of Ecuadorians. The main contribution is to contribute to raising the chocolate artisan production of the parish since its business inside our country and internationally. Bearing in mind that the economy is present in the decision making for appropriate screenings and provide thus business growth in a world of competitive markets according to the demands of quality and consumer requirements in such a large market want incursionarlo the most suitable and well qualified to meet customer and contribute to the country way.