El diseño de indumentaria casual femenino como muestra de la pintura ecuatoriana

Abstract

The project I'm going to show is based in the design made for the author and for this way transmit knowledge about the Ecuadorian painting and art. In Ecuador this kind of design isn't valued for the people and customers therefore this project got fusion with the Ecuadorian identity for culturize to the users increasing the knowledge and the value of the author design don't forgetting your identity. We've developed and produced casual clothes for women that love the art applying sublimeds of the painting in the clothes. Exhibiting identity, exclusivity and elegance, this project is being developed as matrix in Ambato where the productivity is high and potentially competitive in the national aspect, this is the way we want to foment new fashion products, supporting so with the change of productive matrix of our country the main objective is impact as nationally as internationally this tendency. The success of this project depends of production process, promotion and commercialization getting with this an extension of the products