Diseño en textiles mediante la aplicación del lettering con motivos andinos en la ciudad de Ambato

Abstract

This project is a creative start up, aimed at the production of printed objects over textile surfaces by applying lettering with an experimental fusion with Andean patterns, retro and digital culture, aimed at young people aged 20 to 25, comprising generating “Y” or Millennials within the city of Ambato, at the stage of market introduction is to design t-shirt printing. The project is part of the fifth aim of the National Plan for Good Living, which aims to “... the construction of a national identity in diversity” for which requires “... the constant movement of symbolic elements that represent us: collective and individual memories and the tangible and intangible cultural heritage “ (Secretaría Nacional de Planificación y Desarrollo - Senplades, 2013). Another important aspect is signed strategic alliances with artisans of Ambato City, it seeks to provide support and training for sustainable and scalable growth of these family businesses, resulting shirts made in a non- serial form. It also has an eco-friendly packaging that can also be reused as a decorative element and to store items