Aplicación del Marketing Online y el posicionamiento de la Cooperativa de Ahorro y Crédito Cámara de Comercio de Ambato Ltda. de la ciudad de Ambato, provincia de Tungurahua

Abstract

The Association of savings and credits Camara de Comercio de Ambato Ltda. since 1984 has served microentrepreneurs entrepreneurship center of the country through its nine branches offering financial products and services to promote the socioeconomic development of its partners. Online Marketing is a very powerful advertising tool required by all organizations today for its powerful, low costs and ease of access; therefore, this paper aims to demonstrate the importance of digital advertising that hits the market positioning. Through field research through surveys administrative staff and partners, it was determined that the type of advertising currently used is ineffective why The Association of savings and credits Camara de Comercio de Ambato Ltda is not considered concerning financial market of the country popular and solidarity economy is currently very competitive. Designing Online Marketing strategies proposed to consolidate its market position, enhancing the image of the cooperative, highlighting its extensive experience and solidity, in order to increase the scope of the target customer, using social networks like Facebook, Twitter, Google plus for sending post, mail marketing and banners for its wide and effective dissemination achieve loyalty from current and future partners.