El proceso de ventas y la rentabilidad de la Procesadora Industrial de Pollos El Placer

Abstract

This research work has as main purpose to respond to the problems found in it, besides where the incidence of the sales process identified in the profitability of the Procesadora Industrial de Pollos “El Placer” since by the time the staff makes the sales process in a convenient way. Sales processes were analyzed through surveys staff of the company, as are those who know about the problem and profitability indicators also applied to the Financial Statements for the years 2014-2015 to measure profitability has occurred same for the years already named. To make the hypothesis was tested using the method of Student t mean difference for samples with two populations, which made it possible to conclude that the sales process affects the profitability of the Procesadora Industrial de Pollos “El Placer” addition to solving the problem is proposed policies and procedures to make sales and profitability for business improvement.