La difusión de las actividades que realiza la Casa de la Cultura Ecuatoriana Benjamín Carrión núcleo de Tungurahua y la participación de la juventud

Abstract

The mechanisms of communication that are presented in this investigative work are key factors to determine the participation of the youth sector in activities organized by ‘’Casa de la Cultura Ecuatoriana Núcleo de Tungurahua’’ or other institutions that promote cultural values and artistic talent of young locals. Diffusion is a transcendental component, as information management that media reléase (citations, symbols, phrases, images) exerts a huge influence and intervenes in the answer of the population. According to the promotion of the activities of a cultural institution, the youth sector – as the studied population – largely does virtual activites of entertainment or social interest that occur outside of a computer, of a mobile phone, a tablet or other technological devices of the new era. The present study shows various theories of communication and information, contributions of sociology according to a cultural scope and social participation during the XXI century This investigation is based in legal, philosophical and other aspects. The statistical contribution through data collection, suggests the paths that should be approached during the present invetigative work when facing different threats that may appear during the investigative work. The exercise of oportunities from the analysis and interpretation of the results, proposes to land on firm soil and give a coherent answer to the present work, through concrete solutions, trusted and easily aproached that allow access and liking of the studied population.