Las tasas arancelarias y las ventas en el sector gráfico de la ciudad de Ambato

Abstract

This project is the result of a research carried out in 49 printing companies on: "The tariff rates and sales in the graphic arts sector of the city of Ambato." After making a contextual analysis of the issue and planning the objectives that guided the research, each variable was analyzed in different literary sources. Being this an explorative and descriptive research, direct work with the owners of the aforementioned printing companies was necessary. In this case the survey technique that was used permitted work with numerical or quantitative data, in which it was possible to verify the hypothesis which states that: "Tariff rates affect sales in the graphic sector in the city of Ambato in the year 2015". To test this hypothesis it was necessary to use the statistician Chi2, for which was appropriate for the data. This made possible the rejection of the null hypothesis and accepted the alternative hypothesis which states that: "Tariffs do affect sales in the graphics sector in the city Ambato in the year 2015 ". The results of this verification and the overall results of the conducted survey, functioned as a basis to draw conclusions and recommendations with the support of the Theoretical Framework, where it was possible to summarize each one taking into account the objectives that guided the research.