Please use this identifier to cite or link to this item: http://repositorio.uta.edu.ec/jspui/handle/123456789/23776
Title: Factores determinantes de la demanda turística y la satisfacción del consumidor en el cantón Tena
Authors: DT - Álvarez Jiménez, Elsy Marcela
Arias Guallo, Gary Paúl
Keywords: CRECIMIENTO ECONÓMICO
DEMANDA TURÍSTICA
SATISFACCIÓN DEL CONSUMIDOR
SERVICIOS
Issue Date: Oct-2016
Abstract: Tourism demand has allowed economic growth in several areas of the sector and helping people to obtain remuneration for services rendered, in which the consumer plays a very important role because it is the applicant of all the services offered to the public in general; for which I have conducted a study to identify the factors determinants of tourism demand in addition to consumer satisfaction. The factors determinants of tourist demand are elements that the employer dedicated to practice in the service sector does not control, as they are economic, social, political and temporal components affecting tourism subjectively and hence consumer satisfaction. This research raises discover which of the factor determinants of tourism demand affecting consumer satisfaction and reviewing the current situation by which crosses the city and see if visitors receive satisfactory care able to please your expectations of visit; applying an economic study, in which a directed survey to tourists in the sector with the aim of describing consumer behavior was performed. In the investigation it was decided to conduct an analysis of relationship between variables discrete character or quality through statistical test Chi-Square order to distinguish the impact of economic, social, political and temporal factor in tourism demand and satisfaction consumer. In addition to performing an econometric model that determines which factor affects older at time of satisfying the consumer; coming to know that the economic factor which includes tourism spending and the nominal exchange rate, are the elements that have more impact when satisfy the consumer.
Description: La demanda turística ha permitido el crecimiento económico de varias zonas del sector ayudando así a la población a obtener una remuneración por los servicios prestados, en el cual el consumidor juega un papel muy importante ya que es el demandante de todos los servicios ofertados al público en general; para lo cual he realizado un estudio que me permita identificar los factores determinantes de la demanda turística además de la satisfacción del consumidor en el Cantón Tena Los factores determinantes de la demanda turística son elementos que el empresario dedicado a ejercer en el sector servicios no controla, ya que son componentes económicos, sociales, políticos y temporales que afectan subjetivamente al turismo y por ende a la satisfacción del consumidor La presente investigación plantea descubrir cuáles de los factores determinantes de la demanda turística inciden en la satisfacción del consumidor, revisando así la situación actual por la cual atraviesa la ciudad y conocer si los visitantes reciben una atención satisfactoria capaz de complacer sus expectativas de visita; aplicando un estudio económico, mediante la aplicación de una encuesta dirigida a los turistas del sector con el objetivo de describir el comportamiento del consumidor.
URI: http://repositorio.uta.edu.ec/jspui/handle/123456789/23776
Appears in Collections:Economía

Files in This Item:
File Description SizeFormat 
T3749e.pdf1,49 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.