Los canales de distribución y la rentabilidad en la Fábrica de Embutidos Bango del cantón Pelileo

Abstract

This research project aims the importance of analyzing distribution channels and in turn implement basic parameters that help to control them can benefit from complete, detailed and necessary information to help improve the profitability and provide a basis for production and distribution of products developed with efficiency, effectiveness and quality, facilitating growth and fulfillment of objectives in the company "Sausages Bango canton Pelileo". It is important for every company to have knowledge and in turn analyze the best distribution channel for their products, because it provides valuable and necessary for the financial institutional planning information, analysis and study of alternatives for making financial decisions. The distribution channel has to be a tool that facilitates the effect of profitability presented for proper planning and use of material, human and financial resources possessed "Sausages Bango".