Los procesos de comercialización y su relación con la competitividad de Famproject Cía. Ltda., de Ambato en el año 2015

Abstract

The present work studies the occurrence of processes of commercialization in the competitiveness of FAMPROJECT CÍA. LTDA. ., for what certain technologies and processes were used to give a solution to the relevant problem. This investigation gives response to the field study which is realized in the place of the incidents, in the same way the bibliographic investigation will be used seeing that information from primary as well as from secondary sources will be used. Just as well, it contains a level of explorative investigation because this allows us to stay in contact to the reality of the organisation and to develop a possible solution; investigation descriptive thereby allows to discover the most essentials characteristics for the problem of investigation and finally an association of variables which is helpful for the measurement and the evaluation of the level of relation between the independent and dependent variable. The prime example of the study is received throughout the application of the non-probable method, advantageously the predominant random sample; in which I determine the eight clients with major participation in the total sales of the company during the year of 2015. Furthermore, there was taken the whole crew of the staff of the company because they consist of eight persons. It was possible to confirm the relation of the questionable variables: the processes of the commercialization and the competitiveness, and the design of a commercial model with the end to improve the process of sales optimising the available resources of the company was proposed.