El control interno del proceso de comercialización y la rentabilidad de la empresa Comercial Cisneros Importadora Kumho Cía. Ltda., en el año 2014

Abstract

In the current world scenario, the main challenges for companies come from the rapid changes in the environment. Corporate responsibility should importing enterprises tend to change in their economic, ethical, legal, social and environmental aspects. The import of tires is a commercial activity in great demand in the Ecuadorian market, which generates great benefits for both new entrepreneurs and existing, where capital investment is the key point of sustainable development of import trade of this type business, contributing to the decline in unemployment and the generation of economically active population in the country. This research is aimed at the company "Comercial Cisneros Importadora Kumho Co. Ltda. "In the city of Ambato, a company that has managed to be located in an important place in relation to the import and marketing of tire industry (tire) wholesale and retail and all kinds of parts for vehicles and the company complies with clearly defined objectives.