Importancia de la imagen corporativa en el reconocimiento de la empresa Cupido Jeans de la ciudad de Pelileo

Abstract

The Cupido Jeans company finds in the market from 1987, and since to varied his image in three occasions until the momento, because of problems of authorship and rediseños of mark that have not attained the impact required, because of this opted by a mark improvised, the same that does not have the necessary bases that can sustain or transmit the qualities of the products that are manufactured in said company. Then given said problematic opted for making an analysis of the corporate image of the company Cupid, to be able to improve the use of his line grafica inside the market, and like this attain the implementation of the same to attain a better communication inside and out of the company. The profits that will obtain the company, will see reflected in the increase of sales and distribution, all this because of the correct application of the subject of the investigation made; Cupido Jeans will see favoured of direct way with the proposal, to his time his customers and third. Of this way promoted the recognition of the company and like this the preference by on the competition, due to the fact that this has been a weak point since during the period of existence has not attained to arrive to a visual stability. To determine the dimensions of the present project elaborated an investigation of qualitative type, by means of tools eat: you interview at first hand, surveys and observation of field, with the end to obtain the necessary elements for the creation of the corporate image stipulated the qualities of the company focused to the handle of the values, same that they are necessary to apply the proposal.