Factores determinantes de la demanda de vinos en Ecuador. El caso de los clientes intermediarios y sus hábitos de consumo

Abstract

In Ecuador, in the last decade, a trend to purchase products not consumed regularly have been and who begin to have frequency of consumption in the average inhabitant, allowing you to generate greater enterprise in the production of these goods and consequently benefit employment and taxation for the State through the creation of small and medium-sized companies dedicated to these products. This analysis has focused on the growing habit of wine consumption and the relationship that exists with the determinants of demand. Is has studied background research of manufacturers international and national of came and on them habits of consumption that have driven to them producers Ecuadorian to get involved is in this venture. For these reasons, it is important that companies must take care of the smallest details that could influence the Mayor the objectives of the organization. The reliability of this analysis is based on 50 surveys of intermediaries who are aware of the capacities of producers and consumer demands.