La comunicación externa y la imagen corporativa de la marca impresaa en el sector parque industrial de la ciudad de Ambato

Abstract

The present work of research aims to enhance the external communication and corporate image of the IMPRENSAA communicational through strategies of positioning with the aim of achieving a consolidation as solid company in the industrial sector of the city of Ambato. The company IMPRENSAA has gradually been increased their accounts using empirical mechanisms in the communication are getting results displayed using regular field research, for this reason the creation of effective strategies supported by a structured communication plan to develop the consolidation of the same. The survey of the population was an instrument of great relevance in order to visualize strengths and weaknesses allowing to search for possible solutions, so it was necessary to create workable strategies and effective supported in knowledge acquired in the Career OF SOCIAL COMMUNICATION allowing contribute to the business development of IMPRENSAA. Similarly the media (mass-media) have become a channel of everyday communication, demonstrating that the technological advance shortens distances, in the case of the project helps to position the corporate image helps to detail the facts that give rise within the company to external public.