Creación de una empresa dedicada a la elaboración y comercialización de juguetes didácticos a partir de cartón reciclado en el cantón Ambato.

Abstract

The industry dedicated to the elaboration of toys in Ecuador has experienced a marginal growth that develops within a framework of restructuring of the productive matrix, which implies to value as a factor of innovation the development of sustainable business ideas. In this context, the present project carried out a study that demonstrates the feasibility of the creation of a company dedicated to the manufacture and marketing of didactic toys, which arises in response to the problems experienced by the industry, and through the offer of elaborated products From recycled cardboard, contributes to the Ecuadorian Good Living by strengthening the role of households as integral education spaces and promoting responsible production as a strategic factor of business competitiveness. The data presented in the application of the collection instrument to the target public are the basis for the determination and quantification of relevant aspects regarding the acceptance of the product, the supply and the expected price, which were projected with current rates of inflation and Population growth, allowing to establish strategies in marketing variables. Through a technical study, the material and human resources determining the successful implementation of the proposal were estimated; which through a financial study showed the economic feasibility of the project through the calculation of investment valuation indicators, as well as states that evaluate the financial situation of the company in a period of five years.