Fotografías tridimensionales de las orquídeas en la promoción turística del Jardín Botánico Atocha La Liria, de la ciudad de Ambato

Abstract

Due to the tourism sector is a resource, this must be constantly innovating so that tourists know and access to the information of the place in an agile and easy way to understand. The technology allows people to access information from different parts of the world and knows the services offered by tourist sites, with new ways; and their advances are very used for tourism promotion. This allows people to know the places unimaginable thanks to the development of communication and technology, the same as in the constant evolution according to the needs of life and implementation allow the people with connectors to the virtual environments and by means of what is known natural environments of visual form of different zones, that are promoted by means of photographs

In the case of the Botanical Garden, there is neither advertising material that contributes to the tourist promotion of the place nor the materials that support the exhibition of orchids. Reason why it is made three-dimensional photographs with colors, shapes and minute details that contribute to the sale. The photographs facilitate the tourist promotion of the place in which the visits today have declined notably, not contributing to the economy of the place and the different businesses that are around it and thus decreasing tourism in the city of Ambato.

Most tourist areas count on the promotional materials of the tourist attractions and these must be invaded of the photographs because these materials help to sell destinies, as well as they can serve perfectly to teach and to learn the tourist geography.

The photograph serves to promote tourism and this should be thought, designed and executed to improve the tourist area and the various points that are in the city of Ambato. The three-dimensional photographs is an innovative support thanks to the application of programs to create the three-dimensional effect. Which after testing prints the uses of lenticular sheets so that people appreciate photography. The people who appreciate the work with the exhibitions that are realized in different zones that have greater concurrence this is obtained thanks to that the photographs can be transported to different parts of the city. To carry out the project should be the following: the tourist product, the price, the type of promotion to which a destination is going, the market and the distribution channels that will be used; Photography is a traditional promotional material, but effective if the concepts of creativity and innovation are correctly applied.

Orchids can be appreciated on different days of the week but for the presentation of the photographs are made by means of the creation of an event in the place. Date and time for which we will upload the art in different virtual platforms and social networks that Contribute With the promotion of the event, in addition to explaining the three-dimensional photographs where we will mention the purpose of creating the photographs and the use of the programs to create the effect and the paragraphs we will talk about the lenticular sheets its use and its application In Different materials.