Sistema de marketing de reciclado con proyección de ayuda social, caso Plasticaucho

Abstract

The marketing of recycled appears from 1970, when some researchers began to make contributions to the development of the marketing, but from an environmental perspective, this is focused on the relations between the concern for the environment, environmental performance and contribution to society, highlighting the participation in recycling marketing systems in addition to the satisfaction of the needs of consumers. It is for this reason that the present investigative work has as objective an analysis of the marketing systems of recycling with projection of Plasticaucho social aid, in order to establish a plan or program of housing construction on the basis of the recycling of pallets, with the aim to collaborate with the society in the improvement of the quality of life, as well as improve the image of the company. We used a qualitative-quantitative approach because it developed a comprehensive analysis of the problem, on the basis of a descripiva, correlational research, bibliographic documentary, for which it was determined that the companies to implement the marketing of recycled frequenting social assistance to efficiently improve their image in the eyes of society, where they give a good concept of the same, the population affected by the earthquake was felt satisfied with the construction of some houses, as in the case of the company Plasticaucho rated as excellent this initiative. It is thus directed to the design of the proposal, which is the implementation of a marketing system of recycling through the construction of the houses with recycled pallets to determine social assistance, with the purpose of the pursuit of satisfaction and well-being of the community by applying the ecological marketing, and in this way improve the image of the organization, through a communication plan, and in this way strengthen the brand Venus.