Las preferencias del turista en el sector gastronómico de la Zona 3

Abstract

The history of mankind has been looking for alternatives to trade and food processing. Over the years, it is fascinating to analyze the evolution of gastronomy, and history is repeated (Monroy, 2002). The reason for the present research is to identify and validate determinants of tourists' preferences, their study universe was the provinces that make up Zone 3, which uniquely transcend their geostrategic commercial position in the center of the country, satisfying the objective of Know the determinants of preferences of tourists, through variables such as product, price, square, promotion, tourist service and tourist. The results of the analysis of the models of domestic and foreign tourists are observed variables and indicators, ie is a combination of the two models; Reasons for travel, difficulties to travel, gastronomy consumed, expectations of gastronomic products, price perception, place of consumption, means of promotion and promotions for sale (domestic and foreign tourists) and indicators such as customer service and with whom Travel that are found in the national tourist model and price perception, waiting time, service satisfaction and quality of service in the foreign tourist model. In this way the preferences of the national and foreign tourists were identified, concluding that the preferences of these tourists are similar in their majority but they differ in the variable service since the foreign tourist is more demanding in the professionalism, the quality of the service, In addition each one has its own characteristics.