Sistema de Gestión de Calidad para la satisfacción de los clientes de la Asociación de Productores del Jean en la ciudad de Pelileo

Abstract

The Association of Producers of the Jean Pelileo is conformed by several companies, dedicated to the production and marketing of items of dress. It offers clothing for women, men, children and work clothes. Are approximately 40 years of it industry since a group of people visionary is devised in the production and marketing mainly of those pants jean as activity main. For this reason the present research project is based on performing a comprehensive analysis of the internal and external environment of the Association, in order that the Association has a solid foundation which can be subsequently implemented, allowing improve their processes and achieve customer satisfaction. The data obtained through field research applied to customers of the Association, show that it is important to correct aspects that does not improve and exceed the expectations of customers, as the key to achieving customer satisfaction and ensure their loyalty. With the proposed resulting in the research in improve and use new tools that allow improve and strengthen processes, the involvement and commitment of them parts involved in all them processes oriented mainly in increase the level of satisfaction of them customers, highlighting several strategies fundamental for the change in the presentation I image that transmits each company winning so warranty and reliability in them products that offer as Association discovered the benefits that a system can offer.