Creación de un nuevo servicio de ahorro programado y fortalecimiento del mismo en la Cooperativa de Ahorro y Crédito Indígena SAC Cía. Ltda., en la ciudad de Ambato.

Abstract

The Cooperativa de Ahorro y Crédito Indígena SAC Cía. Ltda., Has decided to provide financial services in the city of Ambato for 35 years, which has made it possible to achieve good profitability with its collaborators, has reached the opening of agencies at the national level, providing security and trust in each one Of their services, proposing new strategies and sharing experiences so that their internal and external interests have been produced successfully. For this reason, the present project of entrepreneurship has focused on implementing the programmed savings service and strengthening it, accessing the reach of clients and seeking to obtain an excellent profitability and fluidity of the economic resources of the entity, proposing strategies that Intervenes in the introduction of a new service. The information obtained for the present project was of field research to know that the clients that took advantage of the programmed savings service, need this as an investment for the future business or own house, thus allowing the reception of the clients to obtain profitability and Fluidity of the entity's economic resource. Considering that the proposal is profitable for the introduction of the programmed savings service in the entity, key strategies were considered, through the printed and radio means for commercialization; A preponderant result in the research the data of VAN1 of $ 104.283,16; The VAN 2 of $ 100.989,02; A TIR of 43,51%, a R B / C of $ 2.06 and with the PRI of 2 months and 27 days, represented to be positive in the project.