El marketing digital y las ventas de la Tenería Guerrero de la ciudad de Ambato

Abstract

The company began operations Tener´ıa Guerrero under the management of Jos´e Fernando Guerrero Bourneo since 1989, it is dedicated to the development of the following products: sole sheet grup´on sole, vegetable cow, sebleta among others. Its main clients are engaged in manufacturing leather and stores selling footwear products craftsmen. Technological and social networking developments have a significant impact on businesses, which is why this research project seeks to make a thorough study of the impact that digital marketing would increase sales of the company. The results achieved in the investigation indicate that the importance given to Internet customers is high and use it constantly to check on features and prices of the products they are interested. Whereas an important reason as visibility is reaching companies that sell online and reduced advertising costs it is necessary to innovate and improve digital marketing strategies used by the company Tannery Guerrero to increase sales.