Gestión de crédito y cobranza y la liquidez de la asociación ASOAGROQ del cantón Quero

Abstract

The objective of this study is to determine the impact between the credit and collection management process and the liquidity of the ASOAGROQ Association of the Quero canton and the preparation of a management model that will reduce the risk of delinquency and improve the level of collection which currently maintains the Association with its customers. For which it has been decided to analyze the credit and collection management process and also the liquidity, taking data for the year 2015- 2016 for its respective analysis, besides verifying if there are policies in each department, there are budgets, and an analysis of liquidity by applying financial indicators of liquidity, which help determine how it has evolved both financially and economically. It is for this reason that this research work has focused on conducting a broad analysis of the internal and external environment of the Association, in order to establish strategies to improve the administrative and financial structure. It is also important that companies have tools that help improve the good use of resources that allow guiding an organization to cover its short and long-term obligations.