La percepción hacia el diseñador gráfico y su función como profesional en el mercado laboral de la ciudad de Ambato

Abstract

Graphic design appears as a solution to a communicational need, was implemented and inserted in society due to the high demand for business to find an effective way to communicate and persuade the clientele. Overpopulation and technological advances generated new labor demands; the lack of information about the role as a professional graphic designer generated a perspective view on entrepreneurship that was declining due to the ease and scope in the use of programs where it was no longer necessary to be an expert in visual communication but a tool that generated graphic elements. The following research has the perspective as an entrepreneur and as an professional graphic designer. It should be noted that the reality of the designer at the social level has become a problem that has to be solved, because more and more professionals are unemployed, unmotivated or exposed to devaluations by the productive sector (companies). This is where the present study aims to raise the degree of professional credibility of the graphic designer by cultivating a society with a new perspective to the field where the designer develops, providing new opportunities for business growth through creative strategies adapted to different visual communication problems.