Plan de negocios de regalos personalizados: Empresa VANELU, en Ambato.

Abstract

The main objective of this business plan is to develop a situational diagnosis of the potential market of the company VANELU, defining the article relationship - price - emotional link with respect to the creation and sale of personalized gifts for all occasions. The idea for this business was born because there is an opportunity to cover the needs and desires of customers and consumers in the city of Ambato. The main motivation of this company is to provide a quality service, based on corporate values, which are necessary so our customers become loyal to the company and products we provide. Through a gift shop, a wide range of designs, colors and other products are made available. These have a personalized touch depending on what the client requests. There is a delivery service which compliments the personal touch and is done in a serious and reserved way. This delivery service is beneficial to our clients so they can be present at their special event without having to worry about a change in their daily routines due to picking up gifts or decorations. The purpose of this project is to describe the necessary aspects needed to carry out the research proposal in the marketing of personalized gifts. These personalized gifts will include, gift boxes, stuffed animals, balloons, chocolates, etc. All of these items will be available in the store and showcased through online photographs by web services that are officially associated with the company VANELU. The investments need to carry out this proposed business plan are 64.35% which will come from personal investment and 35.65% which will come from capital finance. This investment shall be recovered in 2 years and 11 days according to the evaluation that will be realized.