Sistema de gestión organizacional para establecimientos gastronómicos modelo food truck de la provincia de Tungurahua.

Abstract

The Picnic Plaza is a gastronomic establishment that has been dedicated to the production and commercialization or food and alcoholic beverages, also offering different services such as the children’s play area and a private parking for two years during which the Company has experienced the introduction phase It is currently in a growth stage so It is very important to make a feedback to stay or consider new strategies to maintain or improve its situation in the market. It is for this reason that the present research work focused on analyzing the internal environment as the external one of this business with the purpose of establishing an Organizational Management System that allows the study and analysis of potential risks that run this type or establishments. The data provided by the field research carried out to users of the gastronomic establishments of Tungurahua province resulted in several factors which influence the productivity of the business such as Price service location products are offered and that should be improved. Thus the proposal implemented in this research directed me to identify and design and Organizational Risk Management System where the possible dangers of these business can be analyzed such as the risk of closure of the establishment due to the fact that the market in which they are competitive and internal and external customers are demanding in terms of service and product quality.