El uso de los contenidos multimedia y el comportamiento afectivo familiar de los adolescentes en la Ciudad de Ambato

Abstract

The excessive use of multimedia content influences the affective family behavior between parents and children, resulting in a lack of communication and trust between the family nucleus. This research aims to provide citizens with anthropological strategies linked to communication and psychology, the fundamental objective is to restore communication and trust between parents and children, on problems that can be solved in the family. In a study carried out by the INEC 2015 -2016, it is exposed that in Ecuador in the statistics of the INEC 56.6% between 16 to 24 years use the internet that is to say increased 4.9%, 9 out of 10 people use the cell phone; while 41.1% have a social network, hyperconnectivity increases every time but that is not the negative, but it is losing the interaction and family relationships, as well as the values that were normal in the nineties, and there are multiple cybernetic dangers . Clear rules should be placed that are fulfilled through a clear message among family members, that is, among the main objectives are: Establish hours of use of multimedia content, describe the social and educational behavior of young people through (ethnography and field diary), maintain constant communication through strategies to know how the children are, and family care programs will be implemented. Through activities that support the family union, identify what the lifestyle of the Ambateña family and the attitude of the young people is, assess the influence and social context, identify the problematic foci between parents and children. Each of these activities will be carried out with the consent of the family under investigation. The importance of this project lies in the change of family affective behavior through easy and simple to fulfill strategies, which will support the awareness of family interaction. The thesis consists of 6 chapters in which information on the research problem is collected, as well as confirming the hypothesis raised by the researcher.This thesis project will be financed by the researcher who will carry out social and communication strategies.