Producción y comercialización de bandas de recolección automáticos para huevos en la Industria Avícola de la Provincia de Tungurahua

Abstract

The company “AVI-BANDAS” is dedicated to the production and commercialization of automatic collection bands for eggs in the poultry industry of the province of Tungurahua, directed specifically for poultry with multi-storey sheds. This company is in the growth phase, therefore, it is important to carry out strategic actions in order to develop a competitive advantage and be successful in the market. The purpose of the research was to establish and determine the feasibility of implementing automatic egg collection bands in the poultry industry in order to meet the needs and requirements of poultry, for which a broad analysis of the environment was established. set activities that lead to the development of the company. The information obtained from the development of the project through the market study was determined with accuracy the potential target market to which the company will be directed, for this, the population was the poultry of the province of Tungurahua obtaining as a result that most of the poultry are willing to acquire the systems of bands. The resulting proposal is to manufacture automatic collecting bands that allow the eggs to be collected among the various sheds of the shed, in a smooth and precise manner; guaranteeing quality eggs, avoiding tears and contact with possible infectious agents; since, the feasibility of the project was known in a technical manner in which the resulting benefits and economic indicators that encourage investment in this entrepreneurs.