Diseño como puente de comunicación entre el artesano rural y el cliente urbano

Abstract

In the global village where general criteria of valuation, rescue that involve the traditions and culture that pro of a renewed craftsmanship, that make it a subtle, peaceful and contemporary trend that begins to echo in small and vast cultural circles like social. This discernment about craftsmanship as a constituent element of the history of humanity, which is current in the current context with different realities in Ecuador, frames the beginning of our research. Where information is researched and contrasted to demonstrate that "Integrate design in the artisanal environment of the city for the improvement of processes and products through experiences based on co-design" is achievable. The research with a methodology of qualitative approach with a field research and supported by a bibliographic mode showed that the artisan has a wrong concept regarding the designer in search of a collaboration and technical knowledge based on the mold, in addition it is verified that the artisan is degrading to the scenario of simple duplicator destroys its essence and becomes a bare operator. On the part of the designer it was found that a training promotes clear concepts that are necessary for the rescue of traditions and culture that are on the verge of disappearance, in search of a product that promotes a sustainable reality, social values, better economic conditions for all its actors. The promotion of participatory artisan-designer meetings in search of a craftsmanship with design that promotes innovation is transcendental, which is achieved with the incorporation of technology and improvement in the design processes, which are vital for the development of a proposal where prime collaborative work, with a high degree of altruism so that two-way learning occurs, with it the product will have a new market with a concept that can be taken towards sustainability, valuing manual craft work with clear signs of identity and belonging . The connection between the artisan and designer must be sequential, prioritizing the contribution that each one, the artisan seeks knowledge about the reality of the design that can be developed and facilitated by the designer as a communication bridge for collaboration.