Calzado femenino con diseño de autor en la ciudad de Ambato, Ecuador

Abstract

The present integrative project seeks to determine concepts and creative processes to consolidate a collection of women's footwear with signature desing; In the first instance it is intended to gather information about the origin, evolution, aspects, settlement, designers, brands and dissemination of this new movement in clothing design, called signature design. By knowing the basics you can build a clear and understandable concept of what it means to design with signature, since this design format fits directly with the cultural and creative production, where creating your own identity with originality is of vital interest in the industry for have worldwide recognition Since artisanal practices and cultural proposals are the main methodologies that collaborate with signature desing, it is not only intended to include the creative vision of the designer but also to propose the culture of the same, its nationality, its traditions and patrimonies, has much to do with conjugation of these two aspects to promote a collection as an signature designer. The determination of the same ones will allow to fix principles to follow to design with signature that will help to conform a product that fits totally with the vision of the own concept of the signature desing and at the same time create proposals that represent their cultural origin. To continue the project, it is proposed to examine the creation and design processes that these designers use; its procedures are totally different from those commonly applied by an ordinary designer; determining the most important ones that contribute to creating and imagining with signature that later they were reformed to fit them into footwear. In addition, the project also guides how to design footwear, which is the main objective of it and combines it with the processes mentioned above to define a single one, which will finally be used to build the required collection. The project guides its readers through this new creative and cultural field to understand and apply it in their collections if they intend to emphasize native practices and methodologies native to their region and promote them globally through design, with more enriching results for their clothing or footwear proposals.