La indumentaria inclusiva: una aproximación hacia un nuevo perfil del consumidor travestis

Abstract

Over the years, society has been changing little by little and this has been shown in gender roles and the insertion of people with different identities to society. Culturally, people are adapting to these changes and although they do not yet reach full acceptance; transvestites are becoming more visible, although there is still a long way to go to integrate themselves into society; if it is possible to find them in specific places within their context, this is why we have seen the need to give an identity to this niche market, through clothing This is the origin of the purpose of this research, which was to develop a consumer profile, through the guidelines given by INEXMODA, which is a company that is located in Colombia and because of its proximity to Ecuador has a similar consumer culture. , unlike other companies that are in other countries, it was therefore convenient to take it as a reference to establish the profile of consumption for the transvestite community through its social, cultural and economic characteristics. The work is examining a target group, which as its main need shows, the lack of clothing within the country that identifies them and that is easily accessible, since there are no specialized stores for this niche market. So it would be a great help for designers who have the fields of work saturated, create lines of clothing for these people, because besides that it is a new proposal, it gives them the ability to let the imagination flow, since they are a group that does not put limits as far as design is concerned. The methodology through which we worked was the study of cases, where there was direct coexistence with the community and interviews with them to be able to know them in depth, as well as interviews with experts who gave a better knowledge of the profiles of consumer, resulting in the consumption profile of the transvestite community and the application of it through a prototype.