El Rol de los medios de comunicación locales de la ciudad de Riobamba en la prevención de violencia de género

Abstract

The present investigation addresses the issue of the prevention of gender violence and the role played by the printed media of the city of Riobamba. The media build the symbolic world in which human beings live, give shape and nomenclan what should be understood. That is why the classic function refers to the fact that they must educate, entertain and inform. However, newspapers, television, radio and Internet - sometimes - not only do not comply with these three statements but articulate a discourse and a message that can generate misunderstandings among subjects: put some over others or develop different perceptions about them. In the case of women, this is evident, due to the patriarchy rooted in society, as well as the fact that journalists hide, decontextualize and do not place in their real dimension information that, sooner or later, creates an atmosphere of non-existence of problems that are latently shown, but not visibilized correctly. In what has to do with the printed media of the city of Riobamba, the aforementioned is evident, because it hides the violence exerted against women and, moreover, no data are published regarding its contribution to society.