La Fotografía 3D como herramienta publicitaria para el mejoramiento de los sistemas de difusión del Club Técnico Universitario de la ciudad de Ambato

Abstract

This project is based on the development of a communication plan through photography identifying the central problem of the “ Club Técnico Universitario” which is based on the loss of fans to the matches, which generates economic problems, lack of identity and commitment with the institution Objectives were determined which are based on consolidating an effective communication plan, which allows improving the interaction between the club and the fans, through the study of the market to which the communication is directed and the analysis of the characteristics of the target. On the other hand, competition is analyzed through study tools such as benchmarking to determine strengths and weaknesses such as action plans. The project is based on communication, marketing, advertising, design and photography as a transversal axis in all fields. Through a deductive method, qualitative and quantitative data were obtained that made it possible to determine an adequate proposal through the evaluation of the different advertisements.On the other hand, first-hand interviews were conducted with marketing and advertising professionals to consolidate the proposal. based on their experience. At the end, communication plan was developed in three phases: dissemination, loyalty and evaluation to determine the degree of effectiveness of the project, conclusions and recommendations.