Estudio de factibilidad para la elaboración de una crema hidratante a base de cáscaras de huevo en la ciudad de Ambato, provincia de Tungurahua

Abstract

Skin dehydration is a common problem in people between 16 and 50 years of age, caused by climatic factors or using chemicals on the skin. Therefore, in view of this problem, a financial feasibility study was carried out to produce and market a moisturizing cream based on eggshells for the prevention and control of skin dehydration. A market study was conducted by applying surveys to the target market to verify the acceptance of the new product in the city of Ambato, revealing the supply and demand of moisturizing cosmetic products to establish the unsatisfied demand. The technical study determined the location and distribution of the industrial plant, considering the design, availability of raw materials, labor, availability of basic services and equipment necessary for the production process of moisturizing cream based on eggshells to market it in compliance with packaging and labeling regulations. Finally, an economic-financial analysis was carried out to determine the feasibility, viability and profitability of the project; a net present value (NPV) of 34,752.47 USD was obtained, with an internal rate of return (IRR) of 37 percent, a cost-benefit ratio of 1.43 USD and a payback period of three years and six months.