Contenidos mediáticos de la influencer de estilo de vida Paulie Dahl en la red social tik tok y la intervención de sus Seguidores

Abstract

Social networks have had significant growth in the last decade, displacing even traditional media, so influencers have gained ground today, on YouTube, Instagram and Tik Tok. The general objective of this research is to determine the relationship between the media content of the lifestyle Influencer Paulie Dahl in the Tik Tok social network and the intervention of her followers. The methodology used is quantitative, bibliographic and descriptive, the selected technique is content analysis, applying an evaluation sheet to five videos. The following dimensions were evaluated: attributes, influence variables, discursive procedures, followers of the influencers and content through a scale that measures the level of satisfaction of the communication elements present. The findings show that the level of satisfaction with the videos is medium low in relation to the information they provide to the followers, on the other hand it is medium in the affirmation, entertainment and inspiration approach, participation also obtains a medium low index, but It has a large number of followers. Pearson's correlation is low and medium between the dimensions evaluated, the p value does not show significant relationships. It is concluded that the influencers develop videos of interest to their followers, with a focus on entertainment and inspiration, but they are less informative, created with the purpose of obtaining likes or "I like it"