La experiencia turística y el turismo inteligente caso de estudio: Quinta de Juan León Mera

Abstract

The tourist experience and smart tourism at La Quinta de Juan León Mera aims to enrich the visitor experience and improve museum management through the introduction of technological tools, such as virtual guides and mobile applications that promise to personalise and enrich the visit by providing detailed information about exhibitions and collections, these innovations not only benefit visitors, but also open the door to advanced tools such as augmented reality, highlighted as a viable option according to visitor preferences, offering notable advantages such as offline accessibility through the use of QR codes with the ability to provide immersive experiences. In this research a quantitative approach was used, with a nonexperimental cross-sectional design and descriptive scope, previously validated surveys and an observation form with reliability analysis were applied, finally the data were treated through the SPSS statistical program, which allowed determining the feasibility of the museum to become a smart tourist destination, applying augmented reality as a feasible, effective and easily adopted alternative for the visitor using free and effective platforms such as Unity that improves the tourist experience and provides an option of smart tourism in the city