Browsing by Author "Altamirano Nájera, Carolina del Rocío"
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Item “Creación de una empresa de elaboración de carne vegetariana con sabor a cerdo”(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-03) Altamirano Nájera, Carolina del Rocío; Jordán Vaca, Jorge EnriqueThe company Soja Natural Meat is a company that is dedicated to the elaboration of vegetarian meat with flavor of pig, which is directed to the people who wish to eat healthy without consuming foods that contain fats. At present there are many diseases such as diabetes, and cancer to various parts of the body, one of the factors that cause this type of diseases is the consumption of animal meat, which contains bacteria, due to the breeding that occurs To animals, especially pork as it contains uric acid which affects the heart, liver and stomach of people. According to the data analyzed in the market study could be verified that the production of vegetarian meat has acceptance in society as it has natural nutrients that help to enjoy good health, as it has no contaminants that affect people. For this reason it has been decided that the company Soy Meat Natural will elaborate pork-flavored soy meat to change the eating habits in people who consume animal meat, providing a presentation in the form of pre-cooked hamburger meat, easy to prepare.