Browsing by Author "Arias Plasencia, Katerin Elizabeth"

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    Diseño de ropa interior para mujeres de 18 a 25 años en proceso de gestación
    (Universidad Técnica de Ambato. Facultad de Diseño, Artes y Arquitectura. Carrera de Diseño de Modas., 2018-04) Arias Plasencia, Katerin Elizabeth; Betancourt Chávez, Diego Gustavo
    The present project is aimed at women in gestation, the nonconformity that is generated by wearing inappropriate clothing and the little or no existing design, making this stage of women not highly valued. In carrying out the research, the needs of pregnant women have been proven by not being able to find garments that fit, fit and keep their body safe for all the physical and emotional changes they undergo during this phase, such as: body weight gain in Abdomen, widening of the hips, insecurity about your body and frequent changes of mood. When experiencing all these changes do not use rough clothes, small sizes, with inadequate textiles as certain discomforts arise such as: skin irritations, poor circulation, fatigue, discomfort and insecurity of the pregnant woman. This research compiled information and found that the group to which it has been directed, has great acceptance of the product because it is a market that has not yet been very exploited, there is not much competition for the scarcity of textile factories dedicated to the marketing of Lingerie for pregnant women that seek to enjoy healthy, in an adequate and comfortable way the gestation process in all its stages, feeling security, well-being, confidence and sensuality by wearing new clothes, with style and elegance before your partner and with yourself. To carry out this project, it is also a great business opportunity, which will be responsible for meeting the unmet demand that exists in this market sector, contributing to the development in apparel manufacture and Ecuadorian underwear fashion.