Browsing by Author "Carrión Apunte, Daniel Alexander"

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    La aplicación de tecnologías para la reducción de ruido visual y sus remanentes en la ciudad de Ambato
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño Gráfico Publicitario, 2021-10-05) Carrión Apunte, Daniel Alexander; Nájera Gáleas, Carlos Enrique
    The purpose of this research prior to the titration process is the study to determine alternatives to the use of physical material and its remnants, taking visual noise as a study base and new technologies as a development option, in this case Augmented Reality, components that allow the reduction of the surplus and corresponding remnants of advertising material with a low communication level. The main objective is to contemplate the possibilities of replacing physical orthodox communication, taking into account the health emergency and the progressive contagion that direct contact between individuals entails, with an alternative in the hands of new technologies, thus reducing the mass production and styling the proposals with compatible graphics engines. Based on this, an arduous investigation was carried out in various fields of communication development, which converges in a meeting of interdisciplines that generate information, content and a new and wide field of study and correlated application, taking into account technological advancement and in the case the level of digital immersion. The evolution of technology along with graphics engines and platforms, open a wide space of application possibilities, limited only by the creativity of the user and developer, so much so that currently augmented reality is directly interrelated with different disciplines , disseminating information in a better way and with a promising level of acceptability, as it is in the field of medicine and education.