Browsing by Author "Chimborazo Azogue, Luis Edwin"

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La Comunicación Interna y Externa Y su incidencia en el Desarrollo de la la Imagen Corporativa de Industrias Catedral S.A. en la ciudad de Ambato.
(2013) Chimborazo Azogue, Luis Edwin
El propósito de este trabajo es conocer la comunicación interna y externa y su incidencia en el desarrollo de la imagen corporativa de Industrias Catedral en la ciudad de Ambato, dado que la misma constituye uno de los activos (intangibles) más importantes de la empresa generando valor añadido y diferenciándola de sus competidores. Entre sus objetivos se encuentra la determinación de factores que influyen en la comunicación y la gestión para la formación de dicha imagen, lo que facilito la comprensión e implementación de estrategias con el fin de poder comunicar los valores que pretendemos resaltar. La metodología utilizada se inicia con una investigación bibliográfica, para dar el marco de referencia, como paso siguiente se recolectaron datos por medio una auditoria de imagen consistente en encuestas, clientes internos y externos, con el fin de elaborar un diagnóstico de la situación al momento de las mismas. Las que dieron lugar a la implementación de un Plan de Comunicación Interna y Externa para mejorar el desarrollo de la imagen corporativa de la Empresa, cambiando la cultura organizacional haciéndola participar de la estrategia de la empresa, ha demás la propuesta realizada genera valor para el negocio.
Creación de una empresa de Vending para la venta de snacks a través de máquinas automáticas
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-05) Gavilanes Lascano, Santiago David; Chimborazo Azogue, Luis Edwin
The following entrepreneurship project is directed in the creation of a new service based on the automatic machines to the commercialization of drinks, candies and snacks, which is well known in the marketing area as Vending, this is with the objective of satisfy the needs of students from different universities of Ambato, offering them an excellent service. This investigation is focused in making at the same time a deep as thorough analysis about the different factors and elements that are relevant in the structure and behaviour of the market we are leading to, with the purpose of optimize important resources to our future clients such as time and money, applying the best strategies of marketing to present our service to the general public. Based on this data and investigation, it is fulfilled the development of this project which is the creation of a new vending business to sell different snacks through an automatic machine with the name of “Vending Expres Foods” which pretends to cover a percentage of potencial dissatisfied demand and in that way forge market growth.
Elaboración y comercialización de ropa deportiva a base de fibra biodegradable que contribuya al medio ambiente en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-04) Naranjo Manobanda, Jenny Lorena; Chimborazo Azogue, Luis Edwin
The present project of emprendimiento is focused in the implementation of a company of elaboration and commercialization of sports clothes based on biodegradable fiber of organic cotton benefiting the health of the consumer and the care of the environment, in the project the origin of the elaboration is mentioned of the product. The endeavor that is wanted to put in brand will be to diminish the elaboration and commercialization of sportswear with chemical components that contaminate the environment and the care of the skin of the target market. Subsequently, a market study is conducted in which we can find out about the unmet demand for the new product, which is aimed at men and women between the ages of 20 and 50 in the province of Tungurahua in the city of Ambato. developed a technical study in which the place was determined as well as the size and distribution of the plant identifying the production process for the production of organic cotton sportswear, through a financial study it was established that the project is viable which is based with evaluation methods. Finally, it is concluded that the project will generate a positive impact at a social level, creating an ecological sports fashion, being comfortable clothes that is used on weekends, it is intended to make the new product known directly and through social networks, with In order to encourage the continuous growth of the project to be carried out.
El Endomarketing y la satisfacción del cliente interno en la empresa Importadora Alvarado Vásconez Cia Ltda., de la ciudad de Ambato
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-10) Santamaría Álvarez, Mayra Alejandra; Chimborazo Azogue, Luis Edwin
The company Importadora Alvarado Vàsconez Cía. Ltda., Is an entity with more than 60 years in the market that has managed to position itself in the Province of Tungurahua as one of the most representative companies in the automotive sector. Its corporate purpose is to import spare parts for vehicles from different parts of the world, such as Taiwan, Japan, China, UU, Brazil, Colombia. Because the company is not yet aware that the most important asset is its internal customers or collaborators, the following research paper is presented where the Endomarketing is studied and the internal customer satisfaction of the aforementioned company is presented. In the development of this research work it will be possible to observe how in the satisfaction of the collaborators, aspects such as the training system, the professional growth, rewards and incentives are involved. That is why Endomarketing strategies will be proposed, especially accompanied by an Annual Training Plan for all employees of the company Importadora Alvarado Vàsconez Cía. Ltda. The plan proposes that through its application, significant improvements in the satisfaction of internal customers can be obtained, ensuring a link between employees and the company, increasing credibility in the workforce and minimizing the barriers that allow the professional growth of employees. employees.
Estrategias Publicitarias en el Sector de confecciones de Jeans Caso: GT Jeans Family
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-04) Garcés Cuadrado, Jessenia Carmela; Parra Muñoz, Cristian Geovanny; Chimborazo Azogue, Luis Edwin
The GT Jeans Family Factory of Canton Pelileo is dedicated to the preparation and commercialization of garments such as: Jeans, blouses, footwear, known with its brands CUPIDO, CRAVO & CANELA, UH LALA, which is going through the stage of growth in the commercial market by which requires strategies that help their growth. For this reason the research work has focused on creating new advertising strategies that contribute to the growth of its sales, customer portfolio, thus securing sources of employment for its collaborators, in addition to improving the export figures in the country, for the improvement in the economy of the factory. The results were achieved through the application of the survey for the creation of promotional advertising strategies exposed through television media. In addition the characteristics in which the people are set to buy the product are the price and the quality, since this provides security and guarantee to the customer, as well as also allows the acceleration of the purchase process, by the presentation of the same. Thus the proposal resulting from the research directs us to the improvement in innovation of advertising strategies for the different types of markets, updating the target, their tastes, preferences, as well as the current technological means, to have a marketing professional, who designs New advertising strategies and are successfully applied, the same that allow a greater growth in sales and in the client's portfolio of the factory.
“Planta de tratamiento de neumáticos fuera de uso que contribuya al mejoramiento del medio ambiente en la cuidad de Ambato”
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera Organización de Empresas, 2017-02) Velva Saquinga, Hugo Fernando; Chimborazo Azogue, Luis Edwin
The entrepreneurship project has the objective of demonstrating the feasibility and viability to implement a plant of treatment of tires out of use. The purpose is to recycle this waste and subject it to a crushing process that separates its components such as rubber, steel, and nylon in order to obtain granulated rubber as the main product. The entrepreneurship contributes to the Ministerial Agreement No.098, published in the Official Register No.166 on April 6th, 2015, that mentions the Instructive for the Integral Management of Used Tires, where producers, importers, marketers and service centers that use this product must reduce waste through the reduction, reuse, recycling and other forms of valorization, so they must ally themselves to an authorized manager who carries out these processes. This investigation consists of a market study that let knowing the unsatisfied demand of the main product, granulated rubber, the market segment of this are the footwear companies of the city. With a technical study that allows selecting the production process and a financial study, that shows the viability of the project. Finally, it is concluded that the project will generate a positive social impact, creating a recycling culture, helping the city to reduce landfills. Economic, it will create sources of employment contributing to the economy of the country. Environmental, because the tires out of use will have an effective handle, reducing in this way the environmental contamination.
Producción de pan de chía con masa madre y semillas ancestrales
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-11) Toroshina Poalasin, Carlos Guillermo; Chimborazo Azogue, Luis Edwin
The bakery San Pedro, began its work activities as a craft company whose direction is focused on the production and marketing of bakery products. Started legally in 2005, since then this family business has been well accepted in the market applying every day hard work in the production of all kinds of bread products, cakes, sweets and snacks made with quality raw materials for all social commitment according to the demands, tastes and preferences demanded by customers. It was decided to carry out the present project, in order to offer the market a healthy option to consume bread, in addition to increasing its income and profits of the company by analyzing the internal and external environment of the same, generating a substantial positioning of the brand in the market, minimizing times and counteracting alterations that harm production and daily operation. After having carried out the research with the data obtained in the market study, the target market was determined (162,987 people), with the technical study was determined the amount of raw material to be used during the production process, the organizational study helped to develop an organizational chart for the departments of the company, with the economic-financial study was known the feasibility and profitability of the project, there was a noticeable lack of publicity and promotion in the market important aspect to generate the success of sales. Under these parameters, the present work of entrepreneurship is carried out, which is directed to the production of chia bread with ancestral seeds and mother dough in order to meet the potential unsatisfied demand in the market.
Producción y comercialización de muebles elaborados con los desechos de la caña de azúcar para la ciudad de Baños
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2017-06) González Díaz, Tamara Leonor; Chimborazo Azogue, Luis Edwin
The present project of entrepreneurship "Production and commercialization of furniture made with sugar cane waste for the city of Baños", was developed due to the needs observed in Baños with respect to the tourist area. Since there is a great economy is nevertheless the sale of handicrafts products is inferior because of the diversity there is and the high cost of products that carry traders from other areas. In the city of Baños there is the waste of the sugar cane residues that can be transformed into the handicrafts and in this way to reduce the costs and that this raw material is discarded to the environment for its decomposition, for that reason the idea is born Of the use of waste sugar cane to transform into craftsmanship adapting different colors and designs that positively attract the tourist and subsequently raise sales of them. For the realization of the feasibility project, a technical, organizational and financial study was established, where the technical study proved to be feasible due to the fact that for the year 2017 it produced 5,855 units, while in the organizational study the distribution of the works was in agreement with the Developed area, finally in the financial study of the existence of a cash flow of $ 46125.55. Establishing that the proposed project is feasible and there is already a considerable gain for the last years, besides being usable the disposal of the sugar cane that avoids the contamination of the environment with its use and after obtaining a finished product.
Sistema estratégico de penetración en el mercado para marcas de licores en la provincia de Tungurahua
(Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-04) Pérez López, Christian Sebastián; Salinas Cruz, Magaly de las Mercedes; Chimborazo Azogue, Luis Edwin
The commercial and industrial organization Don Guido S.A., is a liquor company that was created in 1978 by Guido Palacios and Violeta Santana, in order to provide all its customers with the best quality liquors. In 1980 it began its operation with the brands TOROG and COCO and CAÑA, the same that undoubtedly are part of the history of Ambato and Tungurahua. This research work on strategic market penetration systems, aims to propose a strategy of penetration to increase sales in the province of Tungurahua, Ecuador, the vodka Woytek, Licores Don Guido, brand new unknown in the market of the aforementioned locality. For this, after an exhaustive bibliographical and field reference, it was established that the quality of the product is very important, regulate the distribution channels, determine strategies oriented to the positioning of the brand and correctly capture the customer's attention. In order to achieve the desired goals, a survey aimed at the public between 18 and 25 years of age was carried out, as a sample of our target audience obtained a total of 52 surveys. Achieve the recognition of the quality of the product by the client's contribution, for which, an application model of the strategic system was established, in which three phases are proposed, the first, a situational diagnosis is made, and the objectives are defined, the second, strategies are established and action plans are defined, the third, the marketing mix is designed and its budget is determined, to finish with the execution.