Browsing by Author "Cueva Naranjo, Freddy Santiago"

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    GESTIÓN EMPRESARIAL Y SU INCIDENCIA EN LA SUSTENTABILIDAD DEL PROYECTO LA VAQUERÍA
    (Universidad Técnica de Ambato, Magíster en Dirección de Empresas., 2022-10-25) Cueva Naranjo, Freddy Santiago; Guerrero Velástegui, César Andrés
    The management plan for the paramos Pasa with its "La Vaquería" project was carried out by the Union of Peasant and Indigenous Organizations of Pasa UOCAIP, executed by the Ecuadorian Center for Agricultural Services CESA, financed by the Honorable Government of the Province of Tungurahua HGPT and the Páramos de Tungurahua Fund and the Fight Against Poverty FMPLPT, which emphasizes agricultural production in the lower part of the agricultural strip, without forgetting the conservation of natural resources, as they are strategic ecosystems due to their high potential for water regulation. The project "La Vaquería", proposes the care of the high-altitude ecosystem “páramo” in the Province of Tungurahua, based on the initiative of the Indigenous and Peasant Movements of Tungurahua, together with the training and support of the Directorate of Water Resources and Environmental Conservation of the Honorable Provincial Government of Tungurahua (HGPT). The objective is focused on analyzing the impact of business management on the sustainability of the "La Vaquería" project of the Pasa Parish of the Tungurahua Province, it is transcendental to encourage the active participation of the peoples of the Tungurahua Indigenous Movement, Atocha headquarters (MITA), Tungurahua Evangelical Indigenous Association (AIET) and Tungurahua Indigenous Movements (MIT) that live in the paramo area. The approach of the present investigation is quantitative since numerical aspects, statistical methods such as hypothesis testing and statistical analysis are applied, which seek to determine values that can strengthen the collection and treatment of data. This work seeks to identify the axes with which sustainability has a statistically significant correlation. For this, the Pearson correlation coefficient is used with a confidence level of 95% in conclusion, it is appropriate to look at the relationship of the organizational management of "La Vaquería", from the axis of sustainability, it shows a positive and significant correlation with the operational and economic axis. For this reason, it can be concluded that the null hypothesis is rejected, and the alternative hypothesis of this investigation is accepted.