Browsing by Author "Delgado Moposita, Jonathan Stalin"

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    Discurso político y perspectiva religiosa en campañas electorales digitales: El caso de las elecciones seccionales de 2023 en Baños de Agua Santa
    (Universidad Técnica de Ambato, Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación, 2025-02-20) Delgado Moposita, Jonathan Stalin; Viteri Torres, Walter Francisco
    This study examines the use of religious discourse in digital electoral campaigns during the 2023 sectional elections in Baños de Agua Santa, Ecuador. Using an interdisciplinary approach, it explores candidates’ strategies to connect with voters and legitimize their proposals. Discourse analysis was employed as the main tool to identify the prevalence of religious elements and evaluate their impact on voter decisions. Grounded in insights from Michel Foucault, Roland Barthes, and Teun van Dijk, the research shows how candidates used religious references to build a moral leadership image within a predominantly Catholic community. It also emphasizes the role of digital platforms like Facebook and Instagram in amplifying these messages. The study concludes that religious discourse reinforces collective identity and bridges personal beliefs with political proposals, while questioning its authenticity in the electoral sphere