Browsing by Author "Gaibor Baquero, José Luis 1804588224"

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    Comunicación digital y la Cuota de mercado de la empresa PROMETAL de la ciudad de Ambato.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-12) Gaibor Baquero, José Luis 1804588224; López Miller, Zoila Esperanza 1801509884
    The company PROMETAL Ambato conducts its business of wholesale and retail of hardware, specifically in the Canton Ambato; the company is located at Rua Ayllón and First Printing. It is for this reason that this research has focused on marking a comprehensive analysis of internal and external business environment in order to establish digital communication strategies that will allow the company as to increase market share in the company PROMETAL city of Ambato. Data from surveys is determined that a total of 247 customers surveyed 49% feel that the company should develop strategies for digital communication, this strategy will provide the necessary guidelines to increase market share The proposal resulting from the research wing was oriented to developing strategies for digital communication because today online businesses have a much lower traditional cost and give you more control and profit, which is an ideal means to increase sales, reduce costs and increase profits.