Browsing by Author "Guerrero Muepaz, María Narciza"

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    Trajes de comparsas de la Fiesta de la Fruta y de las Flores: Un recorrido histórico del año 2009 al 2018
    (Universidad Técnica de Ambato. Facultad de Diseño y Arquitectura. Carrera de Diseño de Modas., 2019-08) Guerrero Muepaz, María Narciza; Escobar Guanoluisa, Taña Elizabeth
    During the time of the fateful earthquake of 1949, which destroyed and left countless losses to the city of Ambato. Thus, after this event, the Feast of Fruit and Flowers originated in response to the reconstruction, strength and perseverance of the Ambateños and created a new era that marked economic and tourism development. Within this historical context, the FFF is carried out annually and therefore the costumes of comparsa are designed and elaborated, according to their cultural context and essence. The objective of this project is to develop a narrative of the FFF's comparsa costumes from the functions of designed dress artifacts to keep dress memory alive, through dialogue between written and visual sources. For this purpose, the methodology used responds to research on design, qualitative approach, descriptive type, with a bibliographical and documentary modality. Image and suit analysis were used for the development of the work, and through arrays of keyword encodings the dress narrative was built in light of the function of design: practice, aesthetics and narrative. Finally, the project proposes as a proposal of the narrative “Fruit and Flower Festival Costumes of comparsas: An approach to the history 2009 - 2018”, that brings together the history of Ambato, the origin of the FFF, the function of design and photographs of FFF clothing artifacts, which were catalogued for each year of study from 2009 to 2018.