Browsing by Author "Haro Amores, Vanessa Fernanda"

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    Nueva línea de producción de embutidos a base de Bresaola en la empresa La Valtellina
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-01) Haro Amores, Vanessa Fernanda; Silva Ordóñez, Iván Fernando
    The company La Valtellina acquired the responsibility of the making of sausages for the family Tungurahuense, with standard quality high places. At present the training is limited in the sausages production with healthy meat, like that the companies only offer sausages of meat and chicken without new options for the clients, because it exists an ignorance on the making advantages with more healthy meat, which it has motivated to an increasing lack of interest in its production, hence, is clear the lack of motivation for the formation of the individual who does not offer initiatives for the production with the different raw material that is healthier for the clients and a new option for the tables of the families. When it is fulfilled by the design of the take first one will think about how like central target inside the company to expire with the demand of the market of sausages of the province of Tungurahua, achieving a suitable innovation in the manufacture of new products on the local market that offer an added value in its production and commercialization, across a better planning of the processes and this way to present an innovative offer. The economic contribution Meat for the company La Valtellina is a growth of its sales offering new products for the clients, allowing to settle the clients' demand of more healthy sausages, also new products on the national market encouraging the production. The economic contribution that it will offer will be the possibility of encouraging the growth of its sales in the Tungurahua province, strengthening its aptitude to produce and to generate innovative products that attract new buyers. The social contribution links in spite of offering the possibilities of generating sources of direct and indirect employment, so much for those who will be employed at the production, as for those that will commercialize the new production line, the company will be the beneficiary opening possibilities to hire new personnel and to work with local businessmen.