Browsing by Author "Hernández Cevallos, Jéssica Anabel"

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    La credibilidad en los noticiarios de la TV ecuatoriana
    (Universidad Técnica de Ambato. Facultad de Jurisprudencia y Ciencias Sociales, Carrera de Comunicación Social, 2021-02) Hernández Cevallos, Jéssica Anabel; Naranjo Gamboa, Byron Orlando
    Since its inception, television programming has been created with various purposes, such as informing, educating and entertaining all its viewers. Therefore, this investigative work is directed towards one of the main characteristics that news programs should have, such as the existing credibility in the content of the Ecuadorian television news programs, which is determined by the level of trust that the news programs have viewers on the truthful content provided by the media. The research analyzed the level of trust and the general opinion that viewers have about the Ecuadorian television newscasts, since in order to know their impact the following objectives were set: to contrast the content of public and private newscasts, identify the level of credibility and collect various bibliographic and statistical data related to journalistic credibility. In order to achieve the aforementioned objectives, taking into account the current state of the country, an online survey of 13 questions was conducted among a population of 5,600 users of the social networks of both Facebook, Instagram and WhatsApp, who mostly stated that the credibility of the Informative content has decreased notably, however, there are people who affirm that the newscasts mostly fulfill the purpose of keeping them properly informed about the news events that occur in daily life. It should be noted that this research is carried out with an extensive bibliography of expert professionals on the subject of journalistic credibility, where it is shown that the investigative work provides essential and relevant information.