Browsing by Author "Iza Zapata, Martha Marisol 0503801847"

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    Ecomarketing y su incidencia en la Producción de claveles de la empresa AgroRab Cía. Ltda. cantón Pujilí, provincia de Cotopaxi.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2015-07) Iza Zapata, Martha Marisol 0503801847; Jiménez Silva, Walter Ramiro 0501797351
    AgroRab Cia. It ltd., Is engaged in the production and marketing of different varieties of carnations for export to international markets where they are used for decoration for its bright colors, aims to Russia, America, Spain and Chile market during this process is promoted environmental balance. That is why this research aims to associate the variables "ecomarketing" and "Production" to establish strategies to improve production activities and the factors involved therein. The results of field research aimed at employees of the company and the people of Canton indicate that it is necessary to correct issues such as internal communication, development programs Social and Environmental Responsibility as these are factors that allow you to improve production and engage with environmental care. Thus the proposal that emerges from this research is to implement strategies focused on Public Relations Social and Environmental Responsibility in order to sensitize both employees about the proper use of inputs employed in the production and recycling of waste generated as Pujilenses citizens about the importance of recycling.