Browsing by Author "Maiza Núñez, Joel Andrés"

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    SEO a través del uso de herramientas de inteligencia artificial (IA) para posicionamiento web de la floristería “Freesias”
    (Universidad Técnica de Ambato. Facultad de Ingeniería en Sistemas, Electrónica e Industrial. Carrera de Tecnologías de la Información, 2024-02) Maiza Núñez, Joel Andrés; Jerez Mayorga, Daniel Sebastián
    Artificial Intelligence (AI) tools have evolved over the years, opening up new opportunities for small businesses. In this study, we demonstrate how these tools, specifically Generative Artificial Intelligence (GAI), can be utilized to enhance the visibili ty and positioning of a website. An example of this is the Freesias Florist. The implementation of GAI tools at the Freesias Florist enabled greater visibility and positioning of the website. This was achieved through the use of scraping algorithms that identify keywords and entities. These elements, when used as prompts for GAI tools, allow for the generation of content that optimizes search results. This SEO strategy was implemented to establish a presence within search engines. In addition to the implementation of GAI tools, additional optimizations were made to the performance of the Freesias ’ Florist website. Site images were optimized to ensure fast loading times, resulting in a smoother user experience. These optimizations not only increased the site's speed but also contributed to improving its positioning in search engines, as these algorithms favo r sites with good performance. The results obtained through these interventions were adequate. The combination of implementing GAI tools and optimizations in the performance of the website resulted in an increase in traffic and site ranking. This study demonstrates the potential of AI t ools to enhance the visibility and performance of small business websites.