Browsing by Author "Mera Morales, Wilson Giovanni"

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    Aplicación de marketing viral para mejorar la captación de clientes de la Ferretería Promacero en el cantón Pelileo.
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2016-07) Mera Morales, Wilson Giovanni; Jiménez Silva, Walter Ramiro
    The Promacero Company has entered the market with the commercialization of hardware of both domestic products and foreign products, the company has been on the market since 2003 through its products and services offered by the company has enabled it to grow in the local environment, as has also allowed to open branches in Baños and Puyo. By this reason The present research is based on Conduct United Nations detailed study on strategies that can be developed in order to apply to the Company The allow it to continue growing in the Middle under development and to expand the current portfolio of customers. Research conducted internal customers and external arrogated the company para to continue emerging in the market needs to change the traditional advertising that has been implemented through the development of new strategies as is the marketing of the viral whatever lead a UN Increased Customer Portfolio. There are several ways to apply, where the company is based exclusively on the use of social networks as well as websites, using the techniques of viral marketing. It intends to develop plan of the Strategic UN to help one meet the objectives does the organization also based on the Operating UN Strategies plan Virtual advertising that go one suitable for use on the company using various social networks as the use of electronic pages one to help advertise the company.