Browsing by Author "Naranjo Manobanda, Jenny Lorena"

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    Elaboración y comercialización de ropa deportiva a base de fibra biodegradable que contribuya al medio ambiente en la provincia de Tungurahua
    (Universidad Técnica de Ambato. Facultad de Ciencias Administrativas. Carrera de Marketing y Gestión de Negocios., 2018-04) Naranjo Manobanda, Jenny Lorena; Chimborazo Azogue, Luis Edwin
    The present project of emprendimiento is focused in the implementation of a company of elaboration and commercialization of sports clothes based on biodegradable fiber of organic cotton benefiting the health of the consumer and the care of the environment, in the project the origin of the elaboration is mentioned of the product. The endeavor that is wanted to put in brand will be to diminish the elaboration and commercialization of sportswear with chemical components that contaminate the environment and the care of the skin of the target market. Subsequently, a market study is conducted in which we can find out about the unmet demand for the new product, which is aimed at men and women between the ages of 20 and 50 in the province of Tungurahua in the city of Ambato. developed a technical study in which the place was determined as well as the size and distribution of the plant identifying the production process for the production of organic cotton sportswear, through a financial study it was established that the project is viable which is based with evaluation methods. Finally, it is concluded that the project will generate a positive impact at a social level, creating an ecological sports fashion, being comfortable clothes that is used on weekends, it is intended to make the new product known directly and through social networks, with In order to encourage the continuous growth of the project to be carried out.